[NDA] Dual-Brand Product Ecosystem
Intro
Built a cohesive visual ecosystem for two related products — a VPN service and an online meeting platform — uniting them under a shared identity while keeping each distinct. Light theme for VPN (clarity, trust), dark theme for meetings (optimal for call interfaces) — same DNA, different expressions.
Tasks
Developed a unified typographic and colour system with consistent compositional principles across both products
Differentiated sub-brands through light/dark theming while maintaining visual cohesion
Designed VPN product: landing page + 5 dashboard sections
Designed Meeting product: landing page + 60 screens across 2 core flows (join call, in-call experience)
Managed and reviewed junior designer's work, supporting their understanding of the product
Currently leading redesign — initiated by the client's business growth
Result
130+ screens across 2 products delivered within ~12 months. Design system of 40 components across 2 breakpoints. Both products launched and in active use
Team
CEO, CTO, Art Director (me), Designer (managed), Front-end Dev, Back-end Dev
Deliverables:
