Cubio
Intro
UX audit and full website redesign for a German game publisher marketing a browser game to Latin American audiences. The core challenge: bridging high-context Latin American visual culture (bold, vibrant, scannable) with low-context German stakeholder expectations (structured, minimal, text-first).
Tasks
Conducted a comprehensive UX audit — delivered as a 138-slide presentation
Audit results led client to continue with full redesign
Advocated for culturally-appropriate design decisions using local product references and research on visual perception differences across cultures
Redesigned 7 pages across 3 breakpoints
Built a design system of 70 components with a 15-page guidebook
Successfully aligned German stakeholders with Latin American user expectations
Result
Delivered audit + redesign within 12 months. Measurable increase in target action — Discord community sign-ups. Improved audience quality alongside conversion growth
Team
Art-Director, Lead UX/UI Designer (me), UX/UI Designer + Developers Team
Deliverables:
