selectplace

Intro

Lead UX/UI design for a marketplace of rare and collectible items — from professional sellers to private listings. The platform serves three roles: buyer, seller, and admin, each with distinct workflows and access levels.

Tasks

Analysed competitors and mapped business processes across all three user roles
Structured complex workflows using Jobs-to-be-Done and Swim Lanes methodology
Prioritised features to keep scope manageable for a high-load system
Developed a minimalist motion design concept: page transitions, loaders, card interactions
Collaborated with the branding team, whose identity direction was shaped by our design vision
Delivered designs to development with full handoff documentation

Result

60 screens and 15 user flows delivered across 3 roles in 12 months. Component library of 124 components in all states and breakpoints