Tracely
Intro
End-to-end design for an AML crypto verification platform built primarily for developers and technical compliance teams. Collaborated directly with the founder, frontend and backend developers — from brand concept to shipped product.
Tasks
Analysed competitors in the AML/compliance space to identify positioning opportunities
Defined brand archetype to establish technological credibility and trust
Designed a card-based system that makes complex crypto wallet data scannable for technical users
Built landing page and dashboard in close collaboration with frontend and backend devs
Illustrated 5 custom visuals to reinforce brand personality
Result
Full product (brand, landing, and dashboard) delivered in 3 months. Dashboard covers 3 core developer scenarios: API key access, balance overview, transaction history. Product live and in use by technical compliance teams
Team
Founder (client), Frontend Developer, Backend Developer, Designer (me)
Deliverables:
